About Us

Booper is a proudly queer-owned pet brand with a flair for the fabulous and a heart big enough for every pup on the block. Founded by partners Blake and Lance, Booper began the way many great things do: with two dog dads, one very loved four-legged troublemaker, and a shared belief that safety and style should never be mutually exclusive.

By day, Blake works at an insurance brokerage — which means he’s the guy who makes sure things work, both logically and beautifully. He’s the idea engine behind Booper, dreaming up clever features, safety improvements, new product directions, and many of the signature style combinations that give Booper its unmistakable look. Blake is the one who asks, “What if we…?” and then immediately figures out how to make it actually happen.

Lance, on the other hand, works at an advertising agency, which basically makes him a professional word wizard and design brain. At Booper, he’s the eye for branding and packaging, the voice behind the copy, and the creator of most of the funny sayings and cheeky product names people have come to love. If it’s clever, charming, or dangerously close to too-sassy… odds are Lance wrote it.

Together, they take their complementary superpowers and turn them into innovative, thoughtfully made everyday pet products. From handcrafted collars to interchangeable bandanas, custom tags, and their signature snap-in bips, every Booper creation blends engineering, artistry, and just enough attitude to make your pup the talk of the dog park.

Every collar features a built-in quick response code designed to help bring lost dogs home quickly — because while a dramatic reunion might look good in the movies, real-life panic is never a cute accessory. The buckle and QR medallion are 3D-printed in-house, and a selection of bips are made from scratch using custom molds and designs. The functionality, durability, and behavior of each collar have been tested and refined for dogs of all shapes, sizes, and personalities.

From buckle design to snap systems to sizing to every last pattern choice, Blake and Lance handcraft and assemble each product themselves — including the box it’s mailed in. If it arrives looking swell, it’s because they fully intended it to be.

At Booper, the mission is simple: Make dogs safer. Make people smile. And make the everyday moments with our pets a little more joyful.

What started as a way to protect their own pup has grown into a brand built on care, creativity, and connection. Blake and Lance hope that each collar lifts your mood, brightens your dog’s day, and reminds you that fabulousness and function absolutely can coexist.

Because at Booper, being found is essential — but being fabulous?

That’s non-negotiable.